It’s a 10 Haircare sells a “Potion 10 miracle hair repair product line” that misleadingly promises consumers it is capable of repairing hair, according to a new nationwide class action lawsuit. 

Plaintiff Terese Thomas filed the class action lawsuit against It’s a New 10, LLC July 13 in a Florida federal court, alleging violations of state and federal consumer laws. 

According to the complaint, the company touts that it has “revolutionized the approach to hair care” by delivering results that people can see and experience.

On the front of each Potion 10 miracle hair repair product, the company uniformly represents that the products provide “miracle instant repair,” Thomas says. 

This leads reasonable consumers to believe that the products repair hair instantly “when, in fact, the products do not repair hair at all – instantly or otherwise,” she says. 

“Unfortunately for the millions of consumers who want to repair their damaged hair, the Hair Repair Products cannot deliver the promised result.”

The products do not actually repair damaged hair, because there are no ingredients in the products capable of doing so, Thomas says.

Hair is primarily composed of a family of proteins called keratin, which is dead organic matter that cannot be repaired once damaged through the use of in-home treatments, she states.

At most the products can only create the temporary illusion that the user’s hair has been repaired, the lawsuit says.

“But for these misrepresentations, Plaintiff and Class Members would not have purchased the Hair Repair Products on the same terms or for the same price.”

Thomas is looking to represent anyone in the United States who bought It’s A 10 haircare products in the Potion 10 “Miracle Repair” collection, plus a Wisconsin Subclass. 

She’s suing under Wisconsin consumer laws and for breach of warranty and unjust enrichment. Thomas is seeking certification of the class action, damages, fees, costs and a jury trial. 

Meanwhile, the OGX-brand shampoos and conditioners marketed by Johnson & Johnson to nourish and smooth your hair actually contain a combination of ingredients that cause significant hair loss, a 2021 class action lawsuit making its way through the court alleges.

Unilever is also facing class action lawsuits in Pennsylvania, Illinois, New Jersey, and even in Canada over allegations that its TRESemmé keratin shampoo and conditioner causes scalp irritation and hair loss.

For more on this topic, check out our list of the worst hair care products on the market, according to the class action lawsuits leveled against them. 

Have you had an issue with a hair care product? Let us know in the comments! 

The plaintiff is represented by Milberg Coleman Bryson Phillips Grossman PLLC and Pearson, Simon & Warshaw, LLP.

The It’s a New 10 class action lawsuit is Terese Thomas v. It’s a New 10, LLC , Case No. 1:22-cv-22149 in the U.S. District Court Southern District of Florida.

Consulte nuestra lista de demandas colectivas yacuerdos de demanda colectiva a los que puede optar.

Lea sobre más demandas colectivas y acuerdos de demanda colectiva:

Nota: Top Class Actions no es un administrador de acuerdos administrador o bufete de abogados. Top Class Actions es una fuente de noticias legales que informa sobre demandas colectivas, acuerdos de demandas colectivas, demandas por lesiones de medicamentos y demandas por responsabilidad de productos. Top Class Actions no procesa reclamaciones y no podemos asesorarle sobre el sobre el estado de una demanda colectiva. Debe ponerse en contacto con el con el administrador del acuerdo o con su abogado para cualquier sobre el estado de su reclamación, el formulario de reclamación o preguntas sobre cuándo se espera que se envíen los pagos. de los pagos.

Please add me I have been using it’s a 10 for months never got tesults.

Please add me. Did not help my hair.

I have used mostly all of the it’s a 10 hair products and I have been loosing I mean hands full of hair while I’m shower and then more hands globs of hand fulls of hair I mean all together it’s about the sizes of a softball m by the time I’m done studying my hair

Please add me. Did not experience any conditioning to my hair. I still had a lot of split ends and fly away here.

Please add me on to the It’s 1 10 lawsuit!!

Please contact me. SpoiledChildTM Recovee Hair Mask completely ruined my hair. I have complete video documentation. I have been having trouble finding a civil lawyer. Thank you

My hair came out as a result of using the product.

Please add me. I use it’s a 10 conditioner & noticed my hair falling out & also use Tresemme shampoo.

I been using this for years. It didn’t help at all. However, if you mix it with Another leave I’m conditioner it will make your hair soft. But it does not do what it’s supposed to.

It did nothing for me. Please add me.

I’ve been using “its a 10” for years, pretty much all of them. No it doesn’t repair, but it smells really nice…lol

I used this product and bald spot around my hair

Yes I have used this product and no it doesn’t replenish hair,it broke mine off around my edges and now I don’t have any edges at all.

Yes I used this product for years

I’ve purchased these products.

It’s true about the “It’s A 10” is NOT a 10 and doesn’t work! Please add me.

Your email address will not be published. Required fields are marked *

It's a 10 Haircare sells a "Potion 10 miracle hair repair product line" that misleadingly promises consumers it is capable of repairing hair, according to a new nationwide class action lawsuit.... Read More

2022 Top Class Actions LLC. Todos los derechos reservados. Aviso legal | Contacto